New Belgium Brewing

Concept Development | Cinematography | Post Production

New Belgium is the pioneer of craft beer in America. Dating back to 1991, Jeff Lebesch and Kim Jordan took inspiration from the beer culture overseas and began brewing and marketing their products from the humble foothills town of Fort Collins, Colorado. Fast forward decades later and the brand continues to be a leader in the craft beer space with their quirky marketing and rock solid product line.

We helped New Belgium tell an up to date brand story for three of their distinct beer lines: Mountain Time, Voodoo Ranger and Fat Tire, with these 60 second films, that were then featured on screens placed directly in store at a variety of point of sale locations.